WHAT’S IN IT FOR ME?
The Question Beneath the Question
A book by Jan Wisher Reinhart, MA, LMHC
Understanding the quiet question underneath our choices, reactions, relationships, and patterns.
WIIFM — short for What’s In It For Me? — is not a selfish question. It is a human question. It is a practical lens for understanding the “why” beneath what we do.
When we understand what we are getting from a behavior — protection, relief, control, hope, approval, distance, safety, connection — we can begin to choose more honestly.
Born from many decades of clinical practice and a lifetime of watching human behavior with curiosity and compassion, this book offers readers a way to move through conflict, confusion, and relationship pain with greater clarity.
In the foreword, Ellen Bell, M.A., CCC/SLP, brings both professional insight and personal history to the book. A longtime friend, Speech-Language Pathologist, and trusted editor of the manuscript, Ellen has read the book in full and applied many of its insights in her own life. She describes WIIFM as “a bridge to connection where there was once only conflict, misunderstanding, and confusion.”
I'm thrilled to share that
What's In It For Me?
The Question Beneath the Question
has received
First Place
in the
BookFest Book Awards
in the Nonfiction —
Health & Wellness — Psychology category.
After nearly four decades as a psychotherapist, having my work recognized in the field of psychology is especially meaningful to me.
NEW!
WHAT’S IN IT FOR ME?
The Question Beneath Christmas
A book by Jan Wisher Reinhart, MA, LMHC
We've been singing Christmas songs for years, often without knowing the stories behind them—or recognizing why they touch us differently as our lives change.
In this new book, Jan Wisher Reinhart explores ten familiar Christmas songs, uncovering their surprising histories and the emotions beneath the music.
From belonging and loneliness to expectations, generosity, and the pressure to create the perfect holiday, these songs invite us to consider a question we may never have thought to ask:
What's the question beneath Christmas?
For Bookstores & Libraries
Interested in carrying books by Jan Wisher Reinhart?
What's In It For Me? The Question Beneath the Question
Available for bookstore and library ordering through Ingram's distribution network.
Paperback ISBN: 979-8-9957447-0-2
What's In It For Me? The Question Beneath Christmas
Now available on Amazon. Bookstore and library distribution through IngramSpark is pending.
For ordering assistance, author events, or additional information, contact wiifmbook@gmail.com.
About Jan
Jan Wisher Reinhart, MA, LMHC, is a psychotherapist with more than four decades of experience helping people understand themselves, their relationships, and the patterns that keep them stuck.
Her work has been shaped by sitting with people in real conversations—listening for what is said, what is not said, and what is often driving behavior beneath the surface. Over time, Jan began to recognize WIIFM (What's In It For Me?) as a powerful common thread running beneath widely different stories and presenting issues—a question that often revealed why people stayed stuck, how repair became possible, and where a more authentic life could begin.
Her first book, What's In It For Me? The Question Beneath the Question, grew out of that recognition—and out of watching people discover the question beneath their question.
Her second book, What's In It For Me? The Question Beneath Christmas, takes that same curiosity into the holiday season. Through ten familiar Christmas songs, Jan explores their sometimes surprising histories and the emotions these songs still stir in us. From belonging and loneliness to generosity, expectations, and the pressure to create the perfect Christmas, she invites readers to consider what may be happening beneath the music we've known all our lives.
Jan writes with the voice of a therapist, teacher, storyteller, and fellow human being—inviting readers to look honestly at their own patterns without shame.
Through WIIFM, Jan offers a pathway toward clarity, connection, and more intentional living, reminding us that sometimes the most important question is the one we haven't thought to ask.
Speaking & Book Events
Jan is available for conversations, workshops, and speaking events about WIIFM, emotional insight, relationships, personal growth, and the question behind behavior.
For speaking inquiries, book events, or future workshops, please use the contact form below.
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